Outdoor recreation is reaching unprecedented levels of popularity - annual consumer spending nationally is approaching one trillion dollars. But for communities to fully take advantage of this trend, we must reset our assumptions, welcome new generations & people, be open to outdoor activities, work effectively with environmental concerns, and incorporate communities outside the traditional recreation capitals. 

Recreation can be a potent force for economic resurgence, and not just for the communities that have been historically recognized as tourism meccas. We believe that less-well-known Adirondack communities can benefit, especially if we treat recreation as a key tool for community revitalization - and if we treat community development as central to the community recreation experience.

This integrated vision can address key challenges for our communities, such as an aging population that has been losing school-age kids. We believe that community-based recreation can attract and retain younger people and families who are seeking a lifestyle in tune with their values. 

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